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Spotlight On | Danielle Frankel

If you are a regular reader of our Journal you would be no stranger to Danielle Frankel - and there is no doubt that the label has huge anti-bride appeal.

The launch of Danielle Frankel was spurred by Hirsch's outlook of the current bridal market and the opportunity for where bridal should stand within the broader fashion retail world. With a clear point of view and obsession with the customer’s needs, the label sought to develop an advanced range of product that helps elevate the bridal experience. The fabrics, techniques and designs are simple yet intricate in both construction and finishings. At the core of every style there are elements of whimsy and vulnerability, as each piece encapsulates both the bride's story and what lies ahead.

In a rather short span of time, Danielle Hirsch has challenged preconceived notions of “bridal” and “fashion.” Hirsch was also recently named the first bridal designer to participate in the CFDA/Vogue Fashion Fund and was just awarded runner up for 2019. Having studied at Parsons in NY and honing her skills at Vera Wang and Marchesa, Hirsch is set to take over the anti-bride world - catering to those brides who wish to look anything like a princess on their wedding day.

Danielle Frankel undoubtably has a large appeal to the modern bride and is also available Net-a-porter, Moda Operandi and Luisa Via Roma - which is a perfect option for those brides who like the flexibility of shopping online. Available in the US, Europe and Asia also, it is clear that this relatively new label is making a huge impact worldwide.


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