PHOTOGRAPHY & FILM | MCW Photocinema

MCW Photocinema, founded by Marcela Cerbón and Omar Ontiveros, is an editorial wedding photography and cinematography brand. Marcela, with a background in fashion photography, brings a refined editorial eye, while Omar oversees operations and videography. Together with their creative team, they capture luxury weddings in Mexico, USA, and beyond, crafting sophisticated and personal imagery and films. MCW Photocinema specialises in transforming celebrations into timeless visual works of art.

Tell us about your business! 

One of the key aspects of our business is teamwork. Collaboration is a big part of how we work and what defines us. We’re not driven by just one perspective — our process is very collective, and every opinion within the team adds value and helps shape the final result. That exchange of ideas allows us to approach each wedding with a wider and more thoughtful point of view. 

We truly believe that working collaboratively makes the creative process stronger, and ultimately leads to more meaningful and refined storytelling for our couples.

Where are you based? 

Los Cabos, Mexico & Las Vegas, USA.

Do you travel for weddings? 

Yes!

How would you describe your style? 

Our style is editorial, timeless, and genuine. The goal is to create images that feel sophisticated yet deeply personal to each couple, something that will still feel relevant and meaningful many years from now.

What inspires you? 

We’re inspired by real connections and meaningful moments. Every couple has a different story, and what motivates us is discovering what truly brings that story together and what makes each celebration unique. We’re especially inspired by the role that family and guests play, and how they become such an important part of the atmosphere and emotions of the day. We’re also drawn to the unique and beautiful connection every couple shares, and the different ways they express their love. We love taking the time to observe and understand those details, and then translate them into a visual narrative through both photography and film.

How would you describe your working style? 

Our working style is structured, but always with creativity in mind. We like to start with a strong foundation so that once the wedding day arrives, we have the freedom to move intuitively and focus on the moments as they unfold. We usually work with moodboards, scouting, research, and calls or meetings with the couple beforehand. Asking questions and understanding their vision helps us create something that feels truly personal and aligned with their story.

Do you shoot digitally, on film or both? 

Both!

Do you have custom packages according to individual needs? 

Yes!

What is a favourite product or service that you offer and why? 

One of our favourite services to offer is film photography, as it completely changes the way a story is told. There’s something about film that feels incredibly honest and visually rich; the texture, the light, the imperfections. It adds a depth that’s hard to replicate digitally. We also love incorporating Super 8, which elevates the imagery and the overall feeling of the story even more. It brings a nostalgic, almost cinematic quality that makes the memories feel alive in a very special and emotional way.

Where would you love to travel to for work? 

We would love to travel more across South America, especially Brazil. There’s something incredibly inspiring about the landscapes, the culture, and the energy of weddings there. We’re always excited to work in places that feel vibrant and full of character, and Brazil has a very unique atmosphere that translates beautifully into imagery and storytelling.

Who is your dream client? 

Our dream client is someone who truly trusts our team and our creative process. Couples who allow themselves to be present, to flow with the day, and to genuinely enjoy every moment. When there’s that level of trust, it creates space for us to capture things in a very honest and beautiful way. The best images and films often come from people who are simply being themselves and fully living their celebration.

How do you select music for your films? 

We usually look for a balance. We love asking couples to share references or music they feel connected to, but we also like to bring our own perspective to the selection. Music plays a huge role in how a film feels and how the story unfolds. We’re often inspired by traditional South American music and sounds from different cultures, but we always keep the couple’s taste, their generation, and the atmosphere they’re envisioning in mind. It’s about finding the right emotional tone while still making the film feel personal to them.

What is your advice to couples getting married? 

Our advice would be to try not to get too caught up in what others think a wedding should be. The most beautiful celebrations are the ones that truly reflect the couple. Follow what feels right for you, what represents your personality and your relationship. When couples feel comfortable and authentic in the way they plan and experience their wedding, they end up enjoying it so much more and that energy is something you can really feel in the photos and films.

MCW Photocinema 

Website: mcwphotocinema.com

Instagram: @mcw_photocinema