Sini Choi from Sincerely, Sini is a modern, documentary and editorial wedding photographer based in California and NYC, photographing weddings worldwide. She strives to document the narrative of a wedding day in a way that preserves the way one experiences it. With an intuitive, artful and detail-focused approach, Sincerely, Sini creates imagery that documents the sincere essence of love, highlighting thoughtful design elements and heartfelt connections along the way.
What would you like couples to know about Sincerely, Sini?
I consider myself to be on the quieter side, so I’m naturally drawn to the fleeting moments that tend to slip away. My approach is unobtrusive and comfortable, leaving room for moments to unfold organically and emotions to come naturally.
Where are you based?
I split my time between California and NYC.
Do you travel for weddings?
Yes, my love for travel runs deep!
How would you describe your style?
I approach every wedding I document with storytelling in mind. I want be able to preserve the small, split second moments that nevertheless play an integral part in the narrative of your wedding day. I want to be there to show you and help you remember even years down the road, how you felt - and loved - in that moment in time. I strive to create imagery that make you feel vs. ones that are 'technically correct'. Why should all photographs be sharp when our memories aren’t, and moments fleeting?
What is your most memorable career moment?
As cliché as this may sound, I’m not sure if I can pinpoint a highlight in my career. Every wedding I’ve documented and every couple I’ve built a relationship with has impacted my work in various ways. Very often, my couples graciously welcome me into their circle of loved ones with open arms and shower me with overwhelming love. I’m forever grateful for the relationships I’ve grown into throughout my career. As many creatives would relate, this art will forever be personal to me and an intuitive way for me to connect with others.
What inspires you?
I am inspired by togetherness, dappled light, blue shadows, heart-to-heart conversations, city lights, rippled reflections, human connection, earthy tones, the Californian desert, warmth of kin, belly laughs and your love story!
What motivates you to do what you do?
I’m endlessly inspired and motivated by the love and human connection I witness on wedding days.
How would you describe your working style?
My approach is quiet, attentive, and comfortable - to leave room for you to react freely, ugly cry if you want to, and experience your wedding day honestly. I don’t go out of my way to create or stage moments that aren’t there to begin with and prioritize capturing the meaningful moments and interactions as they unfold.
Do you shoot digitally, on film or both?
I shoot a mix of film and digital. I am that photographer that always has five different cameras strapped to my body.
Do you have custom packages according to individual needs?
Yes, all of my wedding packages have room to be altered and customized. Upon our consultation and/or conversation with your planner, I can build a custom proposal that best aligns with your wedding photography vision.
What is a favourite product or service that you offer and why?
Delivering a preview gallery (some highlights of film and digital images) within a couple weeks of the wedding day and allowing my couples to relive their wedding day in a tangible way for the very first time will always be my favorite!
Where would you love to travel to for work?
I find so much inspiration from areas of the world that are new to me, so anywhere and everywhere! I’m excited to cross off Bali, Lisbon, and Valle de Guadalupe from my list this year.
Who is your dream client?
Aesthetically driven and fun-loving, as much as they are madly in love.
What is your advice to couples getting married?
Don’t be afraid to do things differently and look for inspiration within yourself and the things and people you love. Abandon traditions that don’t serve you and allow your wedding day to be an authentic representation of your relationship and love!