Matches Fashion Bridal Is Coming.



Matches Fashion is launching a bridal edit tomorrow, January 22 and we couldn't be happier about it. The brand is catering to the modern anti-bride - who wants the flexibility of ordering something unique close to their wedding date.


The collection will include Danish label Ganni, as well as Christopher Kane (shown above). It will also comprise 30 bespoke collections from bridal designers such as Vivienne Westwood and Emilia Wickstead. A Paco Rabanne chainmail mini dress and a high-necked gown by Erdem are also said to be making the collection of 250 pieces. While items will primarily be white, Matches is including tones other than traditional ivory and will incorporate some silvers and pastels also. Kane's collection will also incorporate a range of textures and will offer a great selection for brides who don't wish to wear anything too conservative.


A perfect option for anti-brides wanting something off the rack and online, this bridal collection is also a great solution for last minute brides. With pieces catering to celebrations before and after the ceremony also, the Matches Bridal range will certainly speak to the contemporary bride.




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