A few months ago I had the pleasure of being able to style a few Georgia Young Couture pieces in Sydney's Chinatown. I have always loved Georgia's designs and very distinct bold and contemporary style and have been looking forward to her new collection release, called Summer Wine. The collection, which was shot in stunning Venice, Italy was released yesterday - and I thought it would be the perfect opportunity to ask Georgia a few questions to find out a little bit more about the woman behind this incredible Melbourne label.
How long have you been at the helm of your business for?
I went out my own about 6.5 years ago. It was a simple beginning, working on custom gowns from my mums house in Research. Since then the business has grown slowly and organically and we now have a beautiful studio in Carlton.
What has been the hardest thing about starting your business?
I found starting at ground level both a curse and a blessing. Because I didn’t have any investors or capital, it forced me to start with what I had. It was the perfect opportunity to test the waters without really sacrificing too much if I failed.
In saying that though, I was so determined to make it work and the first few years were incredibly hard and I very much struggled with making money.
What has been the most rewarding?
Hiring a team has been the most rewarding. I’m lucky enough to surround myself with incredible women every day that help bring my dream together. It’s such a privilege to have them on my journey.
What inspires you?
Sometimes it’s a hard to find inspiration because I’m constantly working and chasing my tail. I find inspiration comes when my mind is relaxed and it all comes flooding in. The excitement of new projects always works wonders and also meeting brides, hearing what they want in a gown gets my creative mind going.
How do you deal with work stress?
This one has been my biggest challenge and I’ve only recently started implementing changes in my life to help with my stress. My husband and I recently moved out of the back room of the studio and into a house. We decided to make it switch off zone, so there’s no tv and no internet. It’s a simple change, but you would be amazed how much this has helped me separate myself from work.
Where do you see yourself in five years?
Hopefully on holidays, exploring a remote island!
If you didn’t live where you are now, where would you be?
Probably somewhere near the arctic. I love the cold, isolation and magic of the far north. Although, it makes getting a good chai difficult!
Favourite travel destination?
Iceland, Svalbard, Norway, Italy
Was is next on the cards for your business ?
Right now I have just released our latest collection SUMMER WINE and I am already starting the next collection. I’ll also be planning a few red carpet gowns for this season.
If you’re not working, where would I find you?
Probably at Slowpoke cafe on Brunswick street, Fitzroy. Drinking a soy chai and eating their famous beans!
Photographer Bianca Virtue | Makeup Hilary Holmes | Hair Anni from Hilary Holmes |
Model Daria Pershina