Avodah not only designs and plans events, the team also helps their couples celebrate in whatever way is most meaningful and authentic to them. Based in Switzerland and working throughout Europe and the Dominican Republic, Avodah has an emphasis on being kinder to people and the planet, so they aim to reduce waste in all of their processes by avoiding single use plastics and also working with artisans and small businesses.
Tell us about your business!
At Avodah, we create weddings and life celebrations that are designed to foster conviviality and connection. Our work’s aim is to fill the design, the details and the experience with profound meaning personal to you and your guests. The gatherings we create are intimate, considered, filled with emotions and always driven by connection.
What would you like couples to know about your business?
To us, first and foremost, celebrations are about experiences, and we want to design thoughful, intentional weddings and gatherings that celebrate who you are and are a reflection of your journey. We want every single element of your wedding day to speak to who you are and what you value. We forget about the status quo, question tradition and look only at what’s meaningful to you. Our goal is to help you dream and imagine a wedding that focuses solely on how you want to feel on your big day and how you want to share the celebration of your union with your loved ones.
Where are you based?
We are based in Switzerland but work all over Europe as well as the Dominican Republic.
Do you travel for weddings?
Yes! We love to discover new places and cultures and feel so honored to create a celebration in any place abroad.
How would you describe your style?
Timeless, graceful and elegant yet grounded and focused on the essential.
What is your most memorable career moment?
Its hard to pinpoint just one moment as I am grateful for every step of the journey. But I would say opening my studio in 2021. After a few difficult years due to the pandemic, being able to have my own space to work and host gatherings was something almost cathartic and beyond beautiful.
What inspires you?
Inspiration comes from so many different sources for me. It may come from people as they recount their life stories or the subtle ways they relate to each other. It may come from nature or architecture. I am deeply inspired by art as well, specially music, painting and dance. Sometimes inspiration comes from cultures, there is so much depth in each one and I love to dive into them, with their unique symbols, the hollistic traditions, etc. I am specially inspired by the Japanese culture (the life/aesthetics concepts of wabi sabi, kintsugi, sumi-e), the Hebrew culture (deed and practice, rest as delight, viewing the world through the senses, emphasis in action, experience and relationship) and the Nordic culture (Lagom- less is more, storytelling, hygge)
Ultimately, inspiration is always tied to beauty and goodness: The beauty of people’s journeys, the beauty of divine creation, the beauty of connection, the beauty of landscapes and cultures I encounter on my travels, the beauty of art, the beauty of simple pleasures in life, the beauty of the miracle of the human body, the beauty of emotions, the beauty of seasons, their colours and symbolisms, the beauty of a well spoken word, beauty, beauty, beauty, that is inherently good, and real, and soft and raw. And thus, wanting to create, needing to create, comes from a desire to translate, to uncover, to transmit beauty and in turn, continue to inspire myself and others.
What motivates you to do what you do?
The desire to make an impact in the world and in people’s lives. To us, true Avodah means to make the world a bit better, at least for a while. We want to make our couple's lives and the lives of the people they share their celebration with a little brighter for a moment. To bring them relief from the madness of the world, and a focus on beauty and community. Our biggest hope is to bring moments of peace, meaning which might bring a shift in mindset about what is most important in life.
How would you describe your working style?
Very much supportive and detail oriented. Caring and kind, yet assertive and knowledgeable. We also believe in slow living and want to make sure we give this to our couples in the planning process.
Do you have custom packages according to individual needs?
Yes! Since our approach always starts with people, it also means that our services are entirely bespoke according to our couple’s wants and needs.
What is a favourite product or service that you offer and why?
Our favorite is our full service offering for intimate celebrations. We love to provide everything from planning, designing and coordination to the food and florals for intimate events - and be able to provide a holistic experience for our couples and their loved ones.
Where would you love to travel to for work?
So many places on my list! Italy is always one of my favorite, specially Puglia, Le Marche and Tuscany.
There is also the Algarve, in Portugal, Scotland, Spain, Japan and I would love to create a wedding at the Amanera in the Dominican Republic north coast, as is such an inspiring place and it is close to where I grew up.
Who is your dream client?
My ideal couples are active, caring, sensitive, kind, passionate about traveling the world, about social justice, about exquisite craftsmanship and mindful design. They like to experience new things, they move between simplicity and sophistication. They love fashion, art, interiors and history. They are curious, foodies, global nomads and have the perfect mix between a child-like curiosity and an old soul.
What is your advice to couples getting married?
To refocus on yourselves and why you’re getting married. Connect with what you value and what is in your heart and bring that out on your wedding day. Also focus on choices, whether that be your vendors, your aesthetics or any other element, that are aligned with your values and how you want to feel on your wedding day.