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WEDDING PLANNER | Ashley Smith Events

Ashley Smith Events have been planning specialised events in the destination market for over a decade, resulting in the team being able to select the most suitable setting for each of their couples. Ashley Smith Events plan and produce celebrations and events worldwide.

What would you like couples to know about your business?

We have a modern, artful and fun approach to events and celebrations. Ashley Smith Events core belief is to love boldly and to authentically express it. We are more than planners, we are experienced designers. We are based in San Francisco and spend our time obsessing over the newest travel destinations, designers, and experiences. We love to be in partnership with our clients to build out their dream event(s).

Where are you based?

We are based in California. We plan and produce events worldwide.

Do you travel for weddings?

Yes, I have been planning destination events for over 10 years. We've been fortunate to plan events in many places in Europe (Italy, Ireland, Spain, Sicily, and Greece, so far), The Caribbean, Mexico, Guatemala, Puerto Rico, and all over the USA. Stateside: All over California, Arizona, New Orleans, Montana, Colorado, and more.

How would you describe your style?

We have a modernist approach to wedding styling and a love for clean lines. In terms of setting, we love a mix of minimalist environments juxtaposed with maximalist details. When it comes to decor, we often love eclectic details, high fashion, and timeless details. We like to create experiences that are engaging for all participants.

What is your most memorable career moment?

So many! This one is hard! We've worked on giant design jobs, such as Bottlerock's VIP tent in previous years, worked on corporate parties for more than 3,000 guests, and designed and produced social events, such as The Battery's Halloween party in San Francisco (a personal favorite). All of these other events give us more insight into other aspects of event planning, design, and production that make us a stronger fit for bigger build-outs or more complex events.

What inspires you?

Architecture, travel, gatherings, deep conversations, nature, and creating things from start to finish (whether that is cooking, designing an event, or fabricating items) and community.

What motivates you to do what you do?

We always want to push the boundaries of what we have previously done. We want to create a bigger scale, yet find that balance where even the tiniest details are highly recognized. We love gatherings and recognize the value in what these special gatherings bring to others. We love to create a space where our clients can showcase what it is they desire, all the while entrusting us to support them and make them look (and feel) beyond what they could have imagined.

How would you describe your working style?

Personally, I err on the creative side, I am innovative and problem solve. As a team, we are cohesive and I like to think an approachable, upbeat, and fun group to work with. We wear all of the hats. We are partners, leaders, designers, travel agents, organizers, and team players.

Do you have custom packages according to individual needs?

We are a full-service planning company, therefore we don't customize packages. We offer full-service planning, design, and production.

Where would you love to travel to for work?

Australia and South Africa are top of our list!

What is your advice to couples getting married?

Hire a planner. You won't regret it!


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