Alta reimagines traditional wedding photography for the fashion-forward and discerning couple. With a mindful and intentional approach that blends both documentary and editorial styles, Alta forges a deeply personal connection with her couples and creates images with a chic, editorial touch.
Tell us about your business!
I actually studied fine art and illustration for a few years before realising that it's not the right path for me - I've always loved photography deeply, so I decided to get into fashion at the end of 2020 and hone my craft through practice. It's been a wild journey since then for me, and I've been lucky enough to have met some incredible Australian fashion photographers and creatives who've lent me a helping hand. It's not an easy world to be immersed in, so my focus naturally shifted to weddings in the past year. I genuinely enjoy having diversity in my life and not just focusing on a single endeavour! It keeps me on my toes constantly, and a background in fashion and art compliments weddings so well.
I shoot weddings of all scales as well as elopements; and while it's not my main focus, I do love couple sessions with a bit of a fashion twist and direction - it can be on location and in the studio. I also offer campaigns and art direction for bridal and jewellery brands and am able to pull from a range of very talented creatives. And I've got a beautiful coffee table book in the pipeline. It was always important to me to create something a little different and more contemporary than a traditional album.
Where are you based?
I'm based in Sydney, but originally from Munich which means I'm in Europe at least twice a year and will be moving back at some point.
Do you travel for weddings?
I do! I travel anywhere, really. Whether it's interstate or overseas, I recommend enquiring about my travel schedule and can always customise a package. I'm looking forward to shooting a wedding in New York or anywhere in Greece, Spain, Italy and Morocco. Depending on the location and venue, I'm happy to discuss accommodating budgets, until I've ticked my favourites off my list.
How would you describe your style?
My style is mindful and intentional. A journalistic, meaningful approach with a chic, editorial touch.
What inspires you?
Fashion, art and cinema; photographers such as Peter Lindbergh, Herb Ritts or more recently Jake Terrey and Kulesza + Pik.
How would you describe your working style?
My approach is laid-back, friendly, natural and unobtrusive. It's important to me that the couple is comfortable and content, which also means that the images will turn out more genuine and carefree. A closer relationship with the clients alleviates a lot of stress and uncertainty! I'm not the kind of photographer that shoots 24/7 and you will find me having a chat or sipping a glass of champagne with the couple / guests / parents.
Do you shoot digitally, on film or both?
Both! I adore analogue and I would definitely suggest including a few rolls of film. You just can't recreate the unique look with digital files, and it always reminds me fondly of going through my grandparent's albums. Analogue shooting is very intentional and honest, sometimes with beautiful imperfections.
What is a favourite product or service that you offer and why?
High-end, luxe elopements and smaller weddings. I think it allows couples to enjoy their day more, and to allocate the budget from accommodating a large guest list to creating a truly stunning experience. I think our editorial-style coffee table book needs an honourable mention as well!
Who is your dream client?
Easygoing and discerning couples with a sense for fashion and style, willing to set trends rather than following them. Someone who fully trusts me with my work, without handing over a shortlist, and gives me full creative freedom on the day.
For editorial campaigns I love a client who trusts me, lets me express myself and doesn't shy away from investing in a stunning and memorable campaign with the right talent and creatives onboard.
What is your advice to couples getting married?
To create an event you enjoy attending and going against expectations, if need be. I know it sounds like it would be a given however, unfortunately it's not. I think it's also important to start thinking more sustainably, hiring vendors who care and show a certain flexibility with florals to support local growers. I'd also recommend intentionally setting time aside for yourself and your partner on the day! Sneak away from your guests and take it all in for a little while, with a glass of champagne or cocktail in your hands.