Alisha Tova has made it her life mission to capture the world around her. Seeing herself first and foremost as a photographer, rather than a wedding photographer, her purpose is to document life and love through her lens. Alisha Tova is based in Chicago and also travels to capture weddings.
Tell us about your business!
It all started in New York in 2014 when I decided to break away from start-up life and pioneer my photography own business. I found that weddings complimented my existing work so nicely, and I was able to incorporate my unique perspective into what felt like a more traditional market at the time. Fast-forward to 2023, and I now have a team of three associate photographers and we capture around 45-55 weddings per year! I am all about having my business be a safe space for all type of couples who prioritize artistry and photography, and feel grateful to work with such amazing couples and individuals.
What would you like couples to know about you/your business?
That I have a deep understanding of how important my work is. My photographs sit in clients homes for generations to come, and sometimes I’m the last person to document a family member of theirs. I take that mindset into every job, and try to bring care and intention into every situation.
Where are you based?
Do you travel for weddings?
Yes! I would say around 30% of my work is out of state.
How would you describe your style?
I aim to bring an editorial feel to people’s wedding photos, while maintaining an effortless and simple approach. My subjects and images tend to feel quiet and romantic, with a little bit of edge to them.
What is your most memorable career moment?
Definitely when Amy Schumer photo-bombed an engagement session of mine in Central Park and it wound up going viral! This was in 2015 when the movie Trainwreck had just come out, and it really put my name on the map when I was still getting my business off the ground. I have to say the 15 minutes of fame was quite fun!
What inspires you?
Art museums, quiet walks, the mountains, other photographers, misty mornings, long drives, new spaces, and, of course, the light.
What motivates you to do what you do?
I’ve always felt called towards photography and documenting my life as it unfolds. It brings me a great amount of gratitude to be able to bring that gift into other peoples lives. I don’t think most people see the way I see, so it truly feels like a gift each time I deliver someones photos. That joy I see in others is what keeps me motivated.
How would you describe your working style?
I am very collaborative, so I always try and let my clients know the ideas I’m having and what we want to accomplish! I’ve found that just is most successful for me.
Do you shoot digitally, on film or both?
Do you have custom packages according to individual needs?
I have three different offerings that seem to fit most needs of jobs that inquire, but I of course make exceptions.
What is a favourite product or service that you offer and why?
My super8 videos. They bring such a nice touch to images, and it allows me to work with a different medium. Where would you love to travel to for work?
I get so inspired seeing places I’ve never been before, so my list is long. However, some top places are Spain, the Amalfi Coast, Mexico City, and (surprise, surprise) Australia!
Who is your dream client?
A stylish couple with a loving group of family and friends who all are excited to be photographed.
What is your advice to couples getting married?
Remember that It’s just another day in your life, so keep things true to yourselves. Don’t get too caught up in what you 'should' do, and decide what it is that feels important to you when gathering your friends and family under one roof. I’ve found the ones who lead with intention are always the most present, and feel most like themselves. And man, what a beautiful thing to photograph.