Welcome to the world of Medusa London, made for understated, modern and conscious lovers.
Made from luxurious materials including 100% organic silk, each piece is made to be comfortable, sleek and luxurious and is for cool brides with a minimalistic approach to fashion. Medusa’s debut collection, inspired by Greek mythology and modern aesthetics, features nine modern designs that can be styled with various accessories, such as statement sleeves, belts, an overskirt or the brands signature bow veil, allowing each bride’s personality and sense of style to be expressed.
Sustainability is at the Medusa London's core, with each piece being handmade using a variety of sustainable luxury materials, such as 100% organic silk certified by the soil association for being processed in accordance with GOTS (Global Organic Textile Standard). Recycled materials such as zips are made of post-consumer recycled plastic bottles. Medusa London also operates on a made-to-order basis, ensuring that machinery and energy are used only when required. The brands collection focuses not only on beautiful designs but also comfortable, ethically made pieces. Each design is made using fabric manipulation as a unique decorative feature and also as a support element, as Medusa London's dresses are unstructured for maximum comfort.
"When I moved to London", says designer Agnese Petraglia, "I loved the modern style of the city and that luxurious, sleek feeling that London has. Having lived in Italy up until then, I had constantly been exposed to the romantic atmosphere of the Amalfi coast and to the ancient history of Italy. I wanted to convey all those feelings in a collection and mix my love for the old and the new in a minimalistic manner. Our first collection Medusa’s Muses was born from this sentiment and with its romantic flows of soft chiffon and organza fabrics - the knots, drapes and folds and sleek silhouettes, it directly speaks to the hearts of minimal modern brides. We also work with real bodies for sizing, ensuring that our designs are not only made to fit a variety of body types, but also that our customers can feel confident in buying Medusa London pieces."
Medusa London is currently available to try on in the London area and appointments can be secured via the labels bookings page. For International enquiries, pieces can be shipped worldwide. Keep an eye on Medusa London's Instagram and website for upcoming trunk shows and news on new stockists.
MEDUSA LONDON @medusa.london | London, UK
Photos: Gaetano Di Giacomo @gdgmp_weddings
MUA : Nadia Petraglia @_np_mua_
Model: Ana Karina @anakarina_modelling
Earrings: Lua Studios @lua_studios_