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De La Rosa | Valerie

De la Rosa offers uncomplicated and elegantly unconventional bridal gowns and separates and each piece is handmade in Hawaii at their Waimanalo Beach atelier. The label was born from the passionate love of designing and making garments from start to finish. Designer/Owner, Rachel Flemister, grew up in California and learned the craft of sewing at a young age from her mother (who learned from her mother). Starting with pyjamas, she moved on to pattern-making and creating garments. Rachel was always drawn to wedding gowns’ meaningful elegance. After high school, she attended the Fashion Institute of Design and Merchandising in Los Angeles and immediately got an internship with one of L.A.'s biggest fashion labels. During this time, Rachel began making wedding dresses for close friends, discovering a whole new desire within her profession.

After working as a Designer in Los Angeles for eight years, Rachel decided to quit the major labels and get back to the roots of her passion. Thus in 2016, she moved to Hawaii with her husband who was born and raised on Oahu and launched de la Rosa.

With a timeless, yet modern aesthetic this brand definitely is on our list of brands to check out if you live in the US (fingers crossed some of their pieces will be hitting our shores for a trunk show in the not too distant future!) Their new editorial Valerie is the perfect introduction to their new de la Selva collection, which can be seen here. Comprising of separates, a suit, and short dress options, the collection is incredibly anti-bride friendly. Shot by Justine Grajski and showcasing the stunning Hawaiian coastline, we are thrilled to be able to share this editorial with you.

Photography: Justine Grajski

Makeup: Risa Hoshino

Assistant: Taylor Kondo

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