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The Interview Series | Frieda Need.

I recently asked Melbourne based Founder and Creative Director Ebony Proud of Frieda Need a few questions about her business and of course the person behind it. As a designer by trade and a minimalist by heart, Ebony curated a box of quality essential items for your wedding day - a refreshing alternative to the traditional (and usually hideous) wedding emergency kit. Ebony spoke to me about the motivation behind her brand and gave some brilliant advice to couples getting married.

What is your favourite product and why?

Our [Need] Wedding Day Emergency Kit.

Particularly useful if you are getting ready in an airbnb or hotel. Our wedding day emergency kit contains everyday items for “just in case” that won’t be lying around in your accommodation (such as bandaids, tissues, pain reliever, safety pins, fresh mints and scissors).

Plus each item is so useful well beyond the wedding, suitable for everyday (married) life. No Waste.

What motivates you to do what you do?

The freedom to create.

I’ve always been someone with so many business ideas floating around in my mind. There is so much satisfaction seeing one of those ideas become a reality in a product that I am genuinely proud of.

If you could describe your business in 3 words what would they be?




If you could describe yourself in 3 words, what would they be?




What is next on the cards for your business?

A box of “just in case” everyday items for brides on their wedding day is just the start. We want to celebrate with all couples so that’s what’s next … one for the grooms.

What inspires you?

As an interior architect by trade, inspiration comes from other creatives. Specifically, I have a soft spot for minimalists in their respective fields (architecture, design, art and fashion). I admire their ability to remove any detail that is not essential, to land on the perfect balanced outcome. It makes me feel calm.

If you didn’t live where you do, where would you love to live?

That’s easy. Copenhagen, Denmark.

It’s a place I have studied and lived already. The perfect combination of tradition, progression and inherently considered design at all levels.

What do you most enjoy doing in your time off?

Being winter, escape the city with my husband and son to the Barossa Valley, my hometown to sit on my mum and dad’s sofa. Fresh country air, vineyard view, open fire, mum’s hot soup, fresh bakery bread, Barossa reds (and a sneaky vintage port as a night cap).

Advice for couples?

Don’t reflect on your wedding day wishing you had your time again to chase the latest ‘Pinterest or Instagram’ trends. Look back at your photos as a beautiful moment in time. The photos capture exactly how your wedding day was unique to you as a couple: the year, the dress, the flowers, the weather, the people, the love.

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