PHOTOGRAPHERS | The Alms Brand

Based Europe and Brazil, The Alms Brand merges documentary photography with an editorial touch, and has a strong focus on analogue photography. The team works in a calm and discreet manner, producing timeless images grounded in authenticity and emotion. The Alms Brand works internationally and is available for destination celebrations worldwide, prioritising emotion over performance and presence over perfection.

Tell us about your business!  

The Alms Brand is dedicated to documenting weddings with honesty, elegance, and intention. Rooted  in a documentary approach and guided by an editorial sensibility, our work is driven by presence rather  than performance — allowing moments to unfold naturally, without interruption or excessive direction.  

Working between Brazil and Europe, with a strong presence in Italy, The Alms Brand blends digital and analogue photography to create imagery that feels tactile, timeless, and deeply human. Film plays a  meaningful role in the process, bringing softness and emotional depth — qualities increasingly sought after by couples drawn to authenticity and artistry — while digital photography remains modern, refined, and sincere.  

This is photography unconcerned with trends or poses, but focused on experience: images created as life happens, for celebrations that are personal, spontaneous, and quietly powerful.

What would you like couples to know about you?  

We’d love couples to know that our work is rooted in presence, not performance. We believe weddings are meant to be lived fully — not staged — and our role is to document the day as it unfolds, with sensitivity, intention, and care.  

Above all, we want couples to feel free — to enjoy their day completely — trusting that the moments that matter most will naturally find their way into photographs.

Where are you based?  

We are based between Brazil and Europe, with a strong presence in Italy. We work internationally and are available for destination celebrations worldwide.

Do you travel for weddings?  

Absolutely.  

We travel worldwide for weddings and are deeply inspired by new places, cultures, and stories — creating work that feels personal, intentional, and connected to its surroundings.

How would you describe your style?  

Our style is documentary with an editorial sensibility — spontaneous, refined, and quietly emotional.  We work with both digital and analogue photography, combining the modern clarity of digital with the  softness, texture, and timeless character of film to create images that feel honest, elegant, and enduring.

What is your most memorable career moment?  

One of our most meaningful milestones was establishing ourselves in the Italian wedding market. Building trust, connections, and a consistent presence in Italy — a country so deeply connected to art, history, and visual culture — affirmed our belief that authentic storytelling transcends borders.

What inspires you?  

Real moments, human connection, and the quiet beauty of presence.  

We’re inspired by light, movement, art, food, and places with history — but above all, by couples who  choose authenticity over performance and emotion over perfection.

How would you describe your working style?  

Our approach is calm, intuitive, and unobtrusive.  

We value trust and connection, allowing couples to feel at ease and fully present. We guide only when  necessary, preferring to observe rather than direct — so the story remains honest, fluid, and true to who they are.

Do you shoot digitally, on film or both?  

Both.  

We combine digital photography — modern, timeless, and sincere — with analog film, which  brings softness, texture, and emotional depth to our work.

Do you have custom packages according to individual needs?  

Our approach is calm, intuitive, and unobtrusive.  

We value trust and connection, allowing couples to feel at ease and fully present. We guide only when  necessary, preferring to observe rather than direct — so the story remains honest, fluid, and true to who they are.

What is a favourite product or service that you offer and why?  

Our favourite service is our approach to documentary wedding coverage.  

What makes it special is not a specific product, but the experience itself — allowing couples to be fully  present while their story unfolds naturally.  

We focus on creating space rather than directing moments. This means fewer interruptions, minimal posing, and a deep respect for the rhythm of the day. Whether captured digitally or on film, the result is imagery  that feels honest, intimate, and timeless — photographs that reflect how the day truly felt, not just how it looked.  

Where would you love to travel to for work?  

Anywhere that allows us to experience life and culture in a genuine way.  

We are open to new continents, new landscapes, and new traditions — always seeking to explore each new wedding with curiosity, respect, and authenticity.

Who is your dream client?  

Couples who value presence.  

Those who care more about how their wedding feels, and who trust the process enough to simply live the day as it unfolds.

How do you select music for your films?  

We focus exclusively on photography. By dedicating ourselves entirely to photography, we’re able to  approach each wedding with deeper attention, intention, and sensitivity — creating images that feel  timeless, honest, and quietly powerful.

What is your advice to couples getting married?  

Be present. Trust your choices, surround yourselves with people who make you feel at ease, and remember that the most meaningful moments are often the quiet, unplanned ones.

The Alms Brand

Website: thealmsbrand.com

Instagram: @thealmsbrand