EVENT DESIGNER & FLORAL STYLIST | Naudy

Naudy is located in the southwest of France, close to Toulouse, and specialises in event scenography and floral design, making her role distinct from that of a wedding planner. Her focus is solely on the creative aspects: the concept, the mood, the textures, and the visual storytelling. Naudy provides a strong design direction for each event and frequently collaborates with planners to ensure the aesthetic vision is carried out with consistency and emotion. 

Tell us about your business 

My name is Laura. I used to work as a legal advisor, but I followed my true passion and transitioned into the world of design, especially set design, wedding design, and floral art. Flowers have always been part of my life. I was born in Grasse, on the French Riviera. A town famous for its perfumes and flowers, which deeply influenced my early love for blooms. 

I grew up surrounded by decoration. My father worked for a design company, and I’ve always seen flowers as an extension of design. That connection between design and florals is now at the heart of my business. What makes my work unique is how I approach flowers ; not as a minimalist afterthought, but as a central, elevating component of the overall scenography. My goal is to craft cohesive, artistic, emotional experiences, where florals complement and enhance a broader aesthetic vision. 

Where are your boutique stores located? 

I’m based in the southwest of France, near the city of Toulouse. While I don’t operate a traditional storefront, I offer a fully mobile and personalized service. I regularly travel throughout the region, including the Basque coast and the Mediterranean, and I’m also available for projects anywhere in France. 

Do you travel for weddings? 

Yes, of course ! I absolutely love it! Traveling for weddings is one of the parts I enjoy the most. I even traveled for my own wedding. I got married in Tuscany, Italy. So I completely understand the magic (and the logistics) of destination weddings! 

What is your dream work destination? 

I feel deeply connected to both France and Italy, my two countries of origin, as I have Italian roots. They’re endless sources of inspiration for me, both emotionally and aesthetically. 

That said, if I had to name a dream destination, I’d say California. The light, the landscapes, and the creative atmosphere speak to me in a profound way. And on the opposite coast, I’d love to design a wedding in the Hamptons. The elegance and softness of that coastal energy deeply inspire me. 

And if we’re dreaming even bigger, I’d love to work in iconic, meaningful places that have shaped my creative eye, like museums or historic homes that I admire deeply. The Palais Bulles in Cannes, the Gamble House in Los Angeles, the Louisiana Museum of Modern Art in Copenhagen, Charles and Ray Eames’ house in California, or Salvador Dalí’s villa in Cadaqués... Designing an event in one of these spaces would be an absolute dream.

How would you describe your style? 

I’d describe my style as eclectic, intuitive, and emotionally driven. I don’t fit neatly into one box—classic, modern, vintage. I let inspiration guide me. Each project often begins with a spark: a flower, a color, a design piece, a place, or a song. From there, I build a tailored scenography. 

I have a strong love for design from the 1970s, '80s, and '90s. Iconic pieces from the last century influence me deeply, and I love integrating them into modern compositions. That said, I’m just as comfortable creating minimalist, mineral settings as I am crafting lush, floral dreamscapes. My style is all about adapting to a vision and telling a visual story that reflects it.

What are your favorite flowers to work with? 

I love all flowers, truly. But if I had to choose, I have a deep affection for lilac and mimosa. They were everywhere in the gardens of my childhood, and their scents instantly bring me back to the French Riviera. They are my personal madeleine de Proust. 

I also adore spring flowers: roses, tulips, and all bulb varieties. They embody freshness, softness, and seasonal beauty, and are a constant source of inspiration for me. 

What inspires you? 

I’m most inspired by atmospheres, by a feeling. When working with flowers, I often begin with the vase. Its shape, its material, its origin—whether Art Deco or minimalist—can spark an entire design. For me, the container and the florals are one single composition. 

In larger scenographies, it starts with the couple: the universe we create together, the emotional tone, and their personal story. It might lead to something elegant, extravagant, or cinematic—each time unique. 

I’m also deeply inspired by people and conversations. I’m very sensitive, and that human exchange fuels my creativity. But I also gather inspiration from music, color, cinema, travel, museums, magazines, street posters, urban art… Everything becomes part of a mental archive, a kind of “inner Pinterest” I draw from when the time is right. 

Who is your dream client? 

My dream client is someone who values trust and creative connection. Of course, I appreciate working with people who are visually sensitive, but what matters most is a relationship built on trust. 

I love when clients know what they want, but are also open to ideas. For example, I worked with an American couple this year who were amazing. They had a clear vision—minimalist and mineral—but gave me full creative freedom to bring it to life. That kind of partnership makes the entire process smooth and meaningful.

What is your advice to couples getting married? 

My biggest advice? Enjoy every second. The day goes by in the blink of an eye. You spend months, even years, planning every detail, and it’s easy to fall into a need for everything to be “perfect.” 

But please, let go. Trust the professionals you chose, and allow yourself to feel everything: to laugh, cry, kiss, watch, embrace. Those are the moments that will truly stay with you. 

I’m always moved by candid photos. The unplanned glances, the spontaneous laughs, the unexpected emotions. I’ve spent time going through archives of weddings from the 1970s and '80s. Back then, the decor wasn’t the central focus. What mattered most was the people, the food, the joy, the alchemy of a shared moment. That’s the spirit I try to preserve: raw, sincere, and full of life. 

Tell us about your favorite design installation.

One of my favorite elements to design is the table. For me, it’s a living painting, a still life that evolves over the course of the evening. I love the idea that a table should be just as beautiful at the beginning, as it is at the end, when the evening has unfolded and it’s in that perfectly imperfect messy table state. 

The balance between tableware, textiles, florals, and food is pure design alchemy. Food, too, becomes part of the palette. It carries color, texture, and emotion. Together, these elements create atmospheres that go far beyond visual impact. 

To me, the table is the central piece of a wedding. It’s where stories unfold, even if people aren’t seated the whole time. It’s not just decoration, it’s a shared experience, a memory in motion, and a work of art in its own right.

Naudy

Website: naudylvs.com/en

Instagram: @naudy.laviesimplement

Images by Alchemia, Marine Arborio, Mathilde B Photography & Erwann Tanguy