F A S H I O N S T Y L I N G + A R T D I R E C T I O N
Image by Donna Schmidt
Shelly is passionate about directing and styling campaigns and working on look books and editorials. Born in Switzerland with years spent in the US and Italy, she displayed an aesthetic for design and fashion from a young age. She has honed her knowledge of the industry working in one of Sydney’s leading modern bridal boutiques and assisting Prea James Bridal at New York Bridal Market last year. Shelly has insider knowledge of bridal collections and has formed relationships with many bridal designers and industry creatives. Her strength lies in elevating any desired look, and bringing a fashion aesthetic to her clients campaigns or wedding days.
Shelly’s editorial styling work has been featured in Hello May (three times), Hooray Magazine (twice), Magnolia Rouge, Together Journal (four times) and Rock'n'Roll Bride. She has also been a contributing writer in Rangefinder magazine, as part of their ‘On The Radar’ series. Shelly works closely with designers who are looking to shoot look books, collection shoots and editorials and offers art direction, development and styling services. Her services include concept development, art direction and campaign or lookbook styling. Shelly is able to tailor services to her clients individual needs and also takes on a small amount of personal styling clients, including grooms and brides each year. Shelly's designer clients include Bon Bride, Oui Bridal, The Own, Bowie Rae, Nikki Witt Jewellery, Pollen and Plume, Helen English Bridal, Cherie by Oui Bridal, Lilia Cass and By Kinsman.
Please find her most recent published editorial styling work featured in Magnolia Rouge, Hello May Magazine (in print, as well as on online - click here and here), Together Journal (click here, here and here), Rangefinder Magazine's 'On My Radar' and Hooray Magazine (click here and here). Shelly's own wedding is published in issue 27 of Rocknroll Bride and was also featured in Together Journal.