When Pia, who is one half of The Saums with Chris, emailed me recently with this summery European editorial, I couldn't wait to share it. I instantly connected to the carefree, nostalgia that radiated from the images that she created with HMUA Isabel Plett, Model Alexandra Reinke and gowns from You Are Bridal Concept Store. When asked how Pia came up with the concept she answered : 'It's funny how inspiration comes and you just go with it, but the more you think about it, the more you know where it comes from and why you do the things you do. So here is the story behind this editorial :
The whole idea started last summer on a train ride when we passed a beautiful wild meadow. A simple white chair stood in the middle of it, almost completely covered by the long grass and flowers. I immediately knew I wanted to shoot an editorial in a setting like this. The combination of this ordinary Monobloc chair and the natural environment reminded me a lot about my childhood and how these chairs used to be everywhere in Europe. In every café, garden, ice cream parlour, takeaway and at every swimming pool or beach I spent my childhood at. I just have a lot of great memories that came up seeing this chair.
With the whole plan of creating a set that resembled the memories of my childhood summers, also came the idea of using sheets on laundry lines and how playing in the garden between the freshly washed laundry was something I loved to do. The whole set really is kind of a sentimental thing I guess and we were looking for looks that matched this feeling. Something clean, easy, laid-back, pure. Hats and straw accessories to balance out the chair with something more natural. Natural makeup, stained lips, windswept hair and glowy skin that looked like you spent the whole day outdoors.'
With that I leave you these gorgeous images and a moment to pine for our summer to return...
Photography : The Saums
HMUA: Isabel Plett
Look 1: Dress - Moon River Hat - ASOS Shoes: Stylist’s Own