Spotlight On | Bon Bride .

Bride wearing white silk, off-the-shoulder wedding dress by London designer Bon Bride.

Founder and creative director of new London label Bon Bride is ex fashion buyer and product developer, Pippa Cooke. Having spent over ten years immersed in the industry, buying for retail giant Topshop, cult label House of Hackney and Luxury department store Harrods, Pippa felt the time was right to adopt her fashion forward aesthetic and disrupt the bridal industry.

With Bon Bride, Pippa creates understated yet striking dresses about women and for women who dress for themselves. With feminist principles at its core, the label does things differently, breaking from the norms of the modern wedding.

Bon Bride looks to remodel the bridal industry towards sustainability. Pippa wants to create garments that are made with conscience, so that brides can be proud that they have purchased their dress with a sustainability ethos in mind. Responsible for more than 8% of the global climate pollution, the fashion industry is slowly opening its eyes to sustainability. 'We passionate about our environment and the day to day footprint we all have. We may only make a small contribution to a much larger problem, but to us, every step counts and that attitude is core to our brand.'

Currently stocked at Archive 12, in Belfast Ireland, Anwe Bridal in Hamburg and All the Feels in Wiesbaden Germany, Bon Bride will also be at New York Bridal Market next week. Fingers crossed we will see the label on Australian shores soon too.