The Interview Series | Designer Dan Jones

Updated: Aug 9, 2019



Dan Jones is a Sydney based designer whose pieces are sophisticated and minimal, handmade in Sydney and are perfect for any bride not wanting the typical bridal aesthetic. Dan's collections are stocked worldwide and available at some of the best bridal boutiques around the world.

I've had the privilege of styling a number of Dan's designs including Schiffer, Cleveland and the incredible Ross, all of whom are very anti-bride friendly. Not only is Dan one talented designer who goes above and beyond for his brides, he is also a great human. Here is a little bit more about the man behind the brand.

What motivates you to do what you do?

Well, that is a surprisingly difficult question. As a creative, I can sometimes be so caught up in what I'm doing. I pride myself on quality and craftsmanship. I'm aware that what I'm doing is different to many other designers, that has taken me sometime to learn. So I guess what really motivates me is knowing that there are girls out there searching for my style, there are girls that do understand minimalism, there are girls that understand less is more - so in a way I guess that is what makes waking up and going to work worthwhile. I feel that I'm one of the few out there delivering to those girls.

How long have you been at the helm of your business for?

I started the line in 2014, almost 5 years come October.

What is your advice to couples getting married?

Take your time and don't forget the purpose of what you're doing!

What is your favourite product or service of your business and why?

I really love to fit a bride in her dress. I don't do it so often, but it is one of my favourite things to do. Many girls earlier on came to my house, it's very personal, I'm a perfectionist. I love showing a girl how the slight variation in fit or changing the angle of a panel line, a hem, shoulder width, sleeve width etc can make the world of difference.

What inspires you?

Girls of the 70's particularly the singers and their music - Stevie Nicks, Anita Baker, Aretha Franklin, Donna Summer - as well as Supermodels of the 90s Naomi, Christy, Claudia, Cindy. For me, those girls both represented such free spirited, fun loving and powerful women.

Where do you see yourself in five years?

Possibly based in another country.

If you had one legacy, what would you like it to be?

Hmmm, I'd just like people to think that I knew what I was doing or to say that I did things right. I'd like to leave feeling that people felt I just 'got it.'

What is next on the cards for your business?

NYC Bridal Market in October.

If you could describe your business in 3 words, what would they be?

Successful, Organic, Desirable.

If you could describe yourself in 3 words, what would they be?

Stubborn, Determined, Lucky.

What did you do previous to starting your own business?

I worked for a few other major designers before starting my own line.

What made you change careers?

I either decided to leave or got asked to leave, haha! It came to a point where I felt I had no other option but to start my own line, I was running out of options.

What has been the hardest thing about starting your business?

Financing any business is hard. Financing a bridal brand is super hard. Everything is much more expensive. You have to be determined and you have to have faith that it's going to work.

What has been the most rewarding?

Seeing my collections stocked in some of the best stores around the world. That is the reward of having faith.

How do you deal with work stress?

Haha, how do I deal with stress? I love a good champagne, I put my roof down and I drive. I love driving, it's quite meditative an d we have some stunning places to drive in this country. More often than not, I listen to lots of music.

If you're not working, where would I find you?

Hibernating in bed hahah - trying to recover all that sleep deprivation!

What is your favourite travel destination?

I love Croatia in summer, as well as Paris in summer.

What languages to you speak?

English.

Have you always lived where you do now?

Yes, I was born in Sydney.

If you didn't live in Sydney, where would you be?

London or New York.

What is your favourite part of working in the bridal industry?

I love the feeling of responsibility when you are making a brides dress. It's like in my head I tell myself 'YOU HAVE TO MAKE HER LOOK GOOD FOR HER PARTNER'. And it seems rather silly, but sometimes I really do feel that pressure. I want her to look and feel the best that she has ever felt.

Tell me something about yourself that people may not know:

I never wanted to be a designer. I was undecided between being a lawyer or an architect.


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